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The Independent Automotive Aftermarket Federation

WAI & Marathon celebrate historic distribution agreement one year on

Date: 24-May-2019

WAIglobal UK and Marathon are celebrating growth one year after signing an exclusive distribution agreement. 

The agreement, signed at Automechanika Birmingham 2018, saw Marathon Warehouse Distribution become a same-day supplier of WAI branded products to motor factors through Marathon’s expanding distribution network.

Since last year’s event, Marathon has taken on more WAI product ranges including rotating electrics, ignition coils, wiper motors and MAF sensors. As a result, the WAI brand has experienced unprecedented growth.

Richard Welland, WAI managing director said: “With the distribution automotive aftermarket undergoing considerable change, we needed to demonstrate to our customers and the wider market that we could respond to an evolving marketplace.  

“The aftermarket – motor factors and garages – has fully embraced our new partnership with Marathon, which ensures an almost instant parts supply to more than 85percent of the UK population. The agreement has been a real catalyst for growth of the WAI brand and allowed for significant reinvestment in computer systems, cataloguing, expanded ranges and, the appointment of Steve Martin as Business Development Director.

Colin Fisher, Marathon Warehouse Distribution sales and marketing director, said: “The agreement with WAI set the blueprint on how to integrate a new brand into a growing Marathon Warehouse Distribution and we’ve been delighted at the success so far. The agreement has seen two hugely respected businesses come together and work tirelessly to ensure the distribution aftermarket benefits from unrivalled access to the widest range of parts.”

Marathon branches are strategically located to cover most key UK conurbations and offer a service to motor factors of up to 8 times a day. The expanding distribution centre network is supported by a national distribution centre situated in Redditch, West Midlands.

WAIglobal UK will occupy its largest ever presence at Automechanika Birmingham 2019, as part of the Marathon Warehouse Distribution Village on stand H120.

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