Tel:+44(0)121 748 4600 Fax:+44(0)121 730 2745 Email: info@iaaf.co.uk Login Search
The Independent Automotive Aftermarket Federation

Ring shows further commitment to European market with launch of French website


Date: 22-Jan-2019

Ring, the leading lighting and automotive electrical specialist based in Leeds, has developed a bespoke version of its website specifically for the French market, reaffirming its commitment to growing its export sales across Europe. 

Following an initial investment of £30,000 in 2018, the website is now able to cater to customers from France and showcases Ring’s updated branding, extensive range of products and improved functionality and navigation to deliver a better overall experience for visitors. 

As part of a wider strategy to focus on exports, which has included a £200,000 investment in European offices and a dedicated international team of 11 people, Ring is continuously growing its presence across markets to reassure its customers and partners ahead of Brexit. 

By visiting www.ringautomotive.fr, French visitors will be able to see Ring’s product range, complete with videos, downloads, reviews and full specifications. It will continue to be developed along with the UK site, which was launched in September 2018. 

Henry Bisson, Marketing Manager for Ring, comments: “Expanding our presence in the European market has been a strategic aim of the business for a number of years now and being able to roll out our website in another language will deliver further benefit to our customers and consumers in France as we move forward.” 

“Like so many businesses across Europe, we’re well aware of the need for a strong website and the power of online retail. Having a site which is responsive to our user’s requirements and that is able to display our products as a collection has put us in a great position as we continue to adapt to the needs of a growing international audience.”  

« Back | News | Top of Page