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The Independent Automotive Aftermarket Federation

Ring reinforces export commitment with £200k investment in Europe


Date: 05-Apr-2018

Ring, one of the UK’s leading lighting and automotive accessory suppliers, has invested more than £200,000 to support the launch of its European Headquarters in France as it continues to build its presence and profile across territories outside of the UK. 

In addition to the office at Le Dome, part of the Roissypole complex of buildings at Roissy Charles de Gaulle International Airport, Paris, Ring has also made a number of strategic appointments to the international team including Sales Managers, Carlos Carrido, Stephan Schneider and Sebastien Richir.

Increasing the presence within developing markets for the business, the Sales Managers will join a team of 10 experts, speaking 12 languages, who are tasked with improving exports to countries including Spain, Portugal, Germany, Austria and Switzerland.

The office in France will allow Ring to work more closely with prospects as it develops products that are compatible with European standards, can be used across geographies and will remain compliant post-Brexit.




Gonzalo Vargas-Zuniga Cruz, International Business Unit Director from Ring, comments: “Approximately a quarter of our sales can be attributed to exports, giving some indication of the opportunity that extending our presence across Europe represents. We know that our sales channels and performance across these markets has significantly improved over recent years and this investment will further reinforce our commitment as we build our portfolio of customers.”

With a sales presence in 75 markets across the world, the company has opened new sales channels in no fewer than ten countries across Eastern Europe and the Middle East in the last three years, securing more than £1m in sales each year as a result.

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