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The Independent Automotive Aftermarket Federation

NWES Welcomes Monroe® Among Series’ Sponsors


Date: 20-May-2019

Monroe® and the NASCAR Whelen Euro Series (NWES) today announced a new sponsorship agreement that will bring the legendary American shock absorber brand on-track with the official European NASCAR series. The Monroe brand will be featured on all Euro NASCAR cars at all seven events of the 2019 season.

“We are very happy to welcome MONROE to the Euro NASCAR,” said NWES President and CEO Jerome Galpin. “Monroe has great products and has been involved in motorsports for a long time. We are proud that the brand has chosen our series as part of its promotion across Europe and beyond.”

Founded in 1916 in Monroe, Michigan, Monroe Shocks and Struts is one of the most respected brands in the automotive and commercial vehicle industries.

“Participation in the NWES reinforces the Monroe brand’s position as a dynamic, performance-oriented and technology-driven brand,” Massi Milani Executive Director Marketing, EMEA Aftermarket, Tenneco/Federal-Mogul Motorparts EMEA. “The association with racing is a key component in strengthening its reputation as one of the most trusted brands in Europe.”

The NWES season began on April 13-14 at the Circuit Ricardo Tormo in Valencia, Spain and will visit seven different countries with as many exciting American-themed events. Franciacorta in Italy will be the second stop, followed by Brands Hatch in the UK, Most in Czech Republic and Venray in the Netherlands to conclude the regular season. The Hockenheimring will host the semi-finals in September, while Circuit Zolder in Belgium will close the 2019 season with the finals on October 5-6.

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