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The Independent Automotive Aftermarket Federation

New WAI marketing focuses on global expertise

Date: 03-Oct-2018

The UK’s most popular brand of rotating electrics, WAI, has launched a range of promotional leaflets aimed at both motor factors and independent garages.

With motor factors and garages embracing unrivalled access to the WAI brand – thanks to its new distribution agreement with Marathon Warehouse Distribution – the company has launched a range of A4 promotional flyers for its rotating electrics range covering automotive, light commercial and powersports (motorcycle and off-road) applications.

The flyers list all key information on the WAI range promoting 100percent new units and the use of premium brand Transpo electronics in all alternators. 

The WAI brand has benefitted from major investment in recent years and the flyers act as a timely reminder to motor factors and garages of the high-quality products available. For motor factors, a new application and buyers guide is accessible as is online ordering and e-cataloguing. 

A product range also benefiting from the new marketing material is MAF sensors. The range features 120-part numbers for the European market and comes complete with a two-year warranty. The MAF range is the first thermally compensated product that utilises an OE-quality micro-controller technology, which is capable of controlling the MAF output to an OEM level of quality and precision.

Richard Welland, WAIglobal UK managing director, said: “We have invested considerable resources in our brand and in making our product line-up the best it can be. These promotional flyers add further confidence to both motor factors and garages and underline our global expertise in rotating electrics and engine management.”

Validation testing for all WAI rotating electrical products includes endurance, humidity, power thermal cycling, vibration, salt spray and thermal shock. A full technical support service that provides comprehensive advice on fitting procedures and in-service issues is available as standard when ordering each part.

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