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The Independent Automotive Aftermarket Federation

New initiatives from NGK

Date: 04-Apr-2017

There are exciting times ahead for NGK Spark Plugs (UK) Ltd customers.

For the ignition specialist is running a prize draw for garages to win a fantastic Suzuki Celerio five-door hatchback city car worth more than £7000 and is also launching two new NTK sensor ranges.

The company will highlight both initiatives when it exhibits at the forthcoming MechanEx Show at Event City, Manchester on May 16 & 17 and at Automechanika Birmingham, which is being held at the NEC on June 6-8.

The prize draw is open to members of the company’s BoxClever garage loyalty scheme in which, following the purchase of NGK spark plugs, glow plugs, NTK sensors and ignition coils, scheme members are encouraged to collect the single boxes that the products come supplied in and these are then returned in exchange for prize points.

Every time a member banks boxes from the beginning of April until the end of June this year they will receive an entry into the Suzuki Celerio prize draw with an additional bonus entry being awarded for every NTK Lambda banked in the promotional period.

Also, in May NGK is launching a range of 87 Mass Air Flow (MAF) sensors and 69 Manifold Absolute Pressure (MAP) sensors.
For maximum efficiency in engine operation and to ensure effective exhaust gas treatment, the engine control unit (ECU) needs to precisely regulate the air-fuel ratio. 

NTK has been proving its excellence and know-how for decades as a leader in the production of original equipment (OE) Lambda sensors for vehicle manufacturers (VMs). 

MAF and MAP sensors are essential elements in this process. Both provide the ECU with a signal needed to calculate the amount of air aspirated by the engine. 

Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “We are delighted to announce these new initiatives. BoxClever members have the opportunity of winning a Suzuki Celerio which is an ideal vehicle to be used as a courtesy car for their businesses.

“The three-month draw is sure to prove popular and we will be promoting it over the coming weeks at MechanEx in Manchester and at Automechanika in Birmingham.

“Now is the ideal time for independent garages who are not currently members to join the BoxClever scheme and we are hopeful many will come on-board at the two shows.

“In addition, with the launch of MAF and MAP sensors, NTK Vehicle Electronics is again strengthening its positioning in the market. NTK has incorporated experience from more than 40 years in the sensor business into the new MAP and MAF sensor offering to make it exactly what our customers need and I am sure they will be keen to learn more about our new products.”

Alongside NTK Lambda and other engine management sensors, NGK Spark Plugs (UK) Ltd is a leading supplier of OE spark plugs and glow plugs, plus ignition coils, to the independent automotive aftermarket.

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