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The Independent Automotive Aftermarket Federation

Midwest strikes deal with league one club Walsall F.C.

Date: 03-Oct-2017

West Midlands based automotive parts distributor, Midwest Motor Factors, is sponsoring Sky Bet league one football team, Walsall F.C. for the 2017/18 season. 

Midwest will have branding throughout the Saddlers 11,000 capacity stadium and will be following the team’s progress throughout the season.

The parts distributor is also player sponsor of new signing Tyler Roberts, on loan from premier league club West Bromwich Albion until January. Roberts, a Welsh U21 international, scored on his debut in a stunning fightback to come from three goals down and rescue a point in a thriller against Bradford. 

Midwest Motor Factors is a strong supporter of local clubs and charities in the West Midlands. The parts distributor sponsors Bilston Town F.C., Wolverhampton speedway team and makes regular donations to local schools and the West Midlands air Ambulance. 

Craig McCracken, group factor manager, said: “Walsall F.C. is a family-orientated but incredibly professional club and we’re delighted to be a leading sponsor for the 2017/18 season. Our customers have already seen a six-goal thriller in our first sponsored match and we look forward to an exciting season ahead.”

Walsall F.C. chief executive, Stefan Gamble, said: “We are delighted to have secured the support of local automotive business Midwest Motor Factors for the coming season. The company’s strong links with the community mirrors our own and this, coupled with their innovative ideas, makes for an exciting partnership in the months ahead.” 

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