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The Independent Automotive Aftermarket Federation

Local trade shows supported by DENSO


Date: 30-Apr-2018

The busy events season continued for DENSO, as it attended local A1 Motorstores and Parts Alliance trade show events on Thursday 19th April.

At the Parts Alliance Trade Show in Worcestershire DENSO showcased its innovative e-Videns tool, whilst at the A1 Motorstores Spring Trade Show in Whittlebury it presented its leading Iridium TT Spark Plug range at its stand.

The Parts Alliance Trade Show was open to all Parts Alliance garage members.  At DENSO’s Stand (D9) attendees were able to learn more about DENSO’s innovative e-Videns tool – an end-to-end vehicle health check system containing the world’s first live engine health check. 

The A1 Motorstores Spring Trade Show was a member’s only event run by the network of independent retailers. At the A1 event DENSO highlighted the benefits of its Iridium TT Spark Plugs, and gave members the chance to purchase stock packs at its stand (1K).

At both trade show attendees had the chance to win a pair of Bose headphones if they picked a winning scratch card at DENSO stands.

Fatiha Laauich, Marketing Communications Manager for DENSO Sales UK, commented: “Face-to-face contact with customers is an essential way to further support their business needs, meaning local trade shows matter as much as the larger expos to DENSO.‘

“Local events like these are also important platforms to introduce our newest innovations to the trade, such as our e-Videns tool, as well as continuing to showcase our leading ignition technologies in the form of the Iridium TT Spark Plugs.”

DENSO’s attendance at the A1 Motorstores Spring Trade Show and the Parts Alliance Trade Show preceded the recent session it delivered at the Auotinform Live Glasgow show on April 14th and 15th. At the event the OE supplier delivered an in-depth presentation to help mechanics work on Rotating Electrics, Idle-Stop Systems (ISS) technology and Hybrid componentry.

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