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The Independent Automotive Aftermarket Federation

International Women’s Day and the IAAF


Date: 06-Mar-2020

To coincide with International Women's Day on Sunday 8 March, Wendy Williamson, CEO of the IAAF, and Hayley Pells, owner of Avia Autos and a speaker at the 2019 IAAF Conference, have both issued quotes on the role of women in the automotive industry.

“There’s no denying that the automotive aftermarket has always been traditionally male dominated. However, it’s exciting to see a growing shift in perception, which is thanks to a stronger focus on Science, Technology, Engineering and Mathematics (STEM) in the classroom, and an increase in inclusive industry initiatives throughout the supply chain. 

Over the past few years there have been a number of new opportunities emerging, resulting in an industry where diversity is definitely growing. For example, we’re seeing more female leaders than ever before helping to shape the sector at every level, from top-quality manufacturers, right through to a rise in female technicians out in the field. 

On International Women’s Day, we should honour the strong females in business who are actively breaking down barriers and driving change, as well as celebrating the progress that has been made from forward-thinking, determined professionals who are constantly striving for equality across the board.”

Wendy Williamson, chief executive of Independent Automotive Aftermarket Federation (IAAF)



Hayley Pells, owner of Avia Autos in Bridgend, talks about her monthly ‘how to’ vehicle safety clinics for customers.

Her motorist clinics run on the first Saturday of each month during the summer. These are building her business and helping to keep Britain’s roads safe.

To read Hayley's blog about her workshops in the DVSA's Matters of Testing blog, CLICK HERE.

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