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The Independent Automotive Aftermarket Federation

IAAF to hold next Industry Briefing Session at Watford FC

Date: 22-Oct-2018

The Independent Automotive Aftermarket Federation (IAAF) will be holding its fourth Industry Briefing Session on 15 November and members will be given a taste of the premier league as the venue will be Watford FC. Jointly organised by IAAF and Johnson Controls Batteries Limited, the agenda will include the latest IAAF news as well as an update from Train 4 Auto Consultancy’s Steve Carter on Hybrid, PHEV and Hydrogen Fuel Celled vehicles.

As limited spaces are available, IAAF is advising members to book their space as soon as possible by emailing Ann Silvester at

This follows the very successful third session held at Ecco Safety Group on 18th October at their EMEA HQ in Leeds.  Members were welcomed by Marium Ali, Director of Marketing and Product Management EMEA, before proceedings got underway by Head of Membership Development Mike Smallbone, who brought delegates up to date with a review of IAAF’s recent lobbying activity including Type Approval and the long-awaited Third EU Mobility package, plus the latest developments on Autonomous Vehicles and the ‘Your Car Your Choice’ campaign. 

Main guest speaker Julian Lloyd from industry training providers ProVQ then kick-started the main thrust of the day’s itinerary, demonstrating the power of its latest Virtual Classroom technology with a live ‘augmented reality’ training session that linked up to the company’s Shrewsbury HQ. Joel Combes of Lawgistics then shared with attendees the new IAAF membership benefit HR Manager Lite, a free service available to members, designed to assist employers with legal matters relating to Employment Law, HR, Health & Safety and Data Protection.

Following the session’s close at 1.00 pm, there was the opportunity for members to network over lunch, before embarking on a tour of ESG’s facilities. Here, they were given insight into its products which are manufactured and tested to meet the “The ECCO Standard”, as well as its safety solutions for the aftermarket, including a range of products under the Code 3 brand for Emergency systems.

Smallbone said: “We’d like to thank ESG for hosting our latest Industry Briefing Session; it was great to see such a high number of our members attend. These sessions are proving to be an invaluable source of exclusive news and technical information from across the aftermarket. They are clearly inspiring our members with some informed thinking, which is aimed at challenging perceptions and equipping them with the right know-how to successfully tackle the issues faced by the aftermarket. It really is great stuff.”

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