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The Independent Automotive Aftermarket Federation

GSF and ZM Heaters take to the road

Date: 03-Oct-2017

GSF Car Parts and ZM Heaters have completed a ‘pre-season tour’ to help bring key staff members within The Parts Alliance up to speed on the programme of workshop heating which is now exclusively available through the national group in association with Angry Jester.

In 2016 GSF secured an exclusive distribution agreement with ZMH Ltd for the ZM Heaters brand. The relationship proved to be extremely successful and now the plan for winter 2017-2018 is to ensure the heaters are available from all members of the leading UK aftermarket trading group.

The tour has seen GSF Car Parts and ZM Heaters visit seven members to provide details on the features, capabilities and the right heaters for different requirements. It has been coordinated by Angry Jester. Their fast-growing ‘problem solver’ tools and equipment range is solely available in the UK through The Parts Alliance and they will be helping manage heater sales into the group.

“The Angry Jester team have done a fantastic job in helping us organise getting the message out to the group,” said John Wright, GSF’s Head of Garage Equipment and Customer Development.

“We’ll be working with them now to ensure we’ve got the right stock profile in the key locations as demand starts to pick up.”

Whilst August has meant summer holidays for many John says it’s been the perfect time to brief members, ahead of the season, noting that response had been ‘excellent’.

“It’s been great to let the sales and business development teams of The Parts Alliance members see what it’s all about and ask some questions,” John said.

The Parts Alliance will coordinate the telephone support, spare parts supply and field engineering through their Birmingham-based Garage Essentials team.

The ZM Heaters range includes ‘multi-fuel’ oil heaters – previously known as waste oil heaters and diesel space heaters, with a focus on reliable low cost workshop space heating solutions.

For further information, please contact your local branch of GSF Car Parts.

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