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The Independent Automotive Aftermarket Federation

Federal-Mogul Motorparts launches next installment of its 2017 promotional campaign

Date: 27-Mar-2017

Federal-Mogul Motorparts, a division of Federal-Mogul Holdings LLC, has launched its second promotion of 2017 through its Garage Gear programme. In this latest promotion, participants have the chance to claim a MOOG®, Ferodo® or Champion® branded insulated mug.

The mugs provide a convenient workshop-friendly way of keeping hot drinks warm for longer periods of time during services and vehicle maintenance. It is the second promotion in the series and will be available from the beginning of April through to the end of June. Participating distributors have a choice of which Federal-Mogul Motorparts brand to promote to better suit their business objectives.

“While working in a cold environment like a workshop, many technicians warm up by drinking hot beverages, and this is our way of saying thank you to them for being loyal customers,” said Jonathan Allen, Regional Marketing Manager, Federal-Mogul Motorparts, EMEA. “Our recent giveaway of a telescopic torch lit the way for the start of our Garage Gear 2017 promotion, and these insulated mugs will keep technicians’ refreshments warm as we say goodbye to the last of the colder months.”

Along with its Garage Gear promotions, Federal-Mogul Motorparts has re-launched its prize draw campaign where entrants have the chance to win quarterly prizes such as bikes, watches and TVs. Additionally, participants can also take part in an annual draw where the winner will receive £1,000 worth of Red Letter Day vouchers. To find more details about the latest promotional giveaways, contact your local Federal-Mogul parts distributor.

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