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The Independent Automotive Aftermarket Federation

Federal-Mogul Motorparts announces winner of annual promotion and launches its 2017 campaign

Date: 23-Feb-2017

Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation, has announced the winner of its 2016 Experience of a lifetime prize draw promotion. James Wheals, based in King’s Lynn, has won £1000 worth of Red Letter Days vouchers after entering the draw, which ran throughout last year. The campaign ran alongside seasonal promotions and enabled customers purchasing Federal-Mogul Motorparts products from participating distributors to enter the product code via a website to enter the draw. It gave entrants the chance to win seasonal prizes, such as winter hats and t-shirts, as well as monthly prizes of TVs, designer watches and the ultimate annual prize: an experience of a lifetime.

“You never expect to win these competitions and I can’t believe I actually have,” said James Wheals, owner of J&I Motor Engineers, Kings Lynn. “I haven’t decided what experience I’m going for yet, there is so much to choose from. Thank you to everybody at Federal-Mogul Motorparts for making this happen.”

Following the success of the 2016 campaign the company has decided to roll out a similar promotion for 2017. This year, quarterly promotions will be run and, for the first time, distributors of Federal-Mogul Motorparts’ products can choose which brands to promote to better suit their specific business plans. 

The first quarter gives participants the chance to claim a MOOG®, Ferodo® or Champion® branded telescopic torch. It provides a convenient way of shining light on those hard-to-see places during a service or general vehicle checks. The stylish aluminum body is lightweight and the telescopic function makes it easy to use and store.

Along with its quarterly promotions, Federal-Mogul Motorparts is re-launching its prize draw campaign, where entrants have the chance to win more excellent prizes. Participants will also be automatically entered into a parallel annual draw where another winner will receive £1000 worth of Red Letter Days vouchers to spend on their very own experience of a lifetime. 

“Our 2016 campaign was very successful and well received by distributors and technicians,” said Jonathan Allen, Regional Marketing Manager, Federal-Mogul MotorpartsEMEA. “Enabling distributors to customise the promotion to suit their business this year brings something new to the offering. If you haven’t entered previously it is certainly worth giving it a go. Just like James has won it, so can you!”

Federal-Mogul Motorparts is a leading supplier of OE-quality aftermarket components. Its broad portfolio of products come from some of the market’s most recognisable brands, such as Champion®, Ferodo® and MOOG®.

To find out more about Federal-Mogul Motorparts’ promotions please contact your local representative or go to

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