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The Independent Automotive Aftermarket Federation

EAG continues its rise with IAAF membership


Date: 20-Dec-2019

Excel Automotive Group (EAG) has become the latest aftermarket company to join the Independent Automotive Aftermarket Federation (IAAF).

As the company looks to strengthen its position in the industry, following the acquisition by Sancorp Owner and Autoelectro Managing Director, Tony Bhogal, in April, EAG will take full advantage of IAAF membership status, including the many networking events the Federation holds. 

EAG stocks a wide range of steering & suspension parts, in addition to wheel bearings and crankshaft pulleys. The company also supplies Monroe and Brembo products and is now a distributor of Champion wiper blades.

Available in the UK and Ireland, EAG offers either a same or next-day delivery service, depending on location.

EAG Managing Director, Adrian Lamb, said: “Since April, a lot of time and effort has been spent in ensuring the foundations are right to reignite the business. Today, our warehouse in Leeds is fully-stocked with components, from steering & suspension and braking to lighting and wiper blades, to ensure we can deliver a quality and comprehensive service.

“Now we’ve achieved that, creating new distribution opportunities in the process, it is the perfect time to join IAAF. The gravitas of being an IAAF member will create new leads, build brand awareness and help cement ourselves as a major player in the automotive aftermarket.”

IAAF Chief Executive, Wendy Williamson, said: “Membership of IAAF offers considerable benefits for companies at all stages of their development. We welcome EAG into membership and look forward to its continued growth in the automotive aftermarket.”

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