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The Independent Automotive Aftermarket Federation

Delphi and The Parts Alliance name six ‘Best of Brakes’ winners


Date: 20-Nov-2017

The Parts Alliance says their second major braking promotion of 2017, developed in conjunction with Delphi, has now found all of its main winners.

‘Best of Brakes’ ran throughout September and October, offering six spectacular holidays, alongside 25,000 smaller prizes via scratch cards, included with Delphi brake pads.

The holiday cards were found by Graham Clark of Anderson Clark Motor Repairs in Inverness. The longstanding customer of Dingbro Inverness will be heading to Australia, whilst East Kilbride branch customer Alan Knox of Knox Brothers will jet out to Canada.

Meanwhile Cuba calls for GMF Cheltenham’s Steve Rowley of Steve Rowley Vehicle Services and Ned Swayne Garage of Ladysbridge County Cork will head to Italy.

“The promotion has been a huge commercial success,” said Simon Moore, Head of Marketing at The Parts Alliance. “The base facts are we’ve seen more customers than ever choosing Delphi brake pads and sales of Delphi discs, shoes and drums have grown too.

“Beyond that though, we’ve had some fantastic feedback as ‘Best of Brakes’ has delivered fun and excitement alongside the serious messages around fitting quality braking parts.”

Geoff Williams of Servicesure member Monkleigh Garage, a customer of The Parts Alliance Barnstaple, was announced as the first winner of the holiday to South Africa in early October. 

He said: “I was absolutely lost for words, we never win anything so to find out we’re going on the trip of a lifetime was mind-blowing.”

Last but not least, Paul Shearing of Autowise, a customer of CPA Burgess Hill will head to Vietnam. All holidays include itineraries to see the country’s highlights with flights, transfers and accommodation too.

Delphi’s braking vans supported throughout, covering 6,300 miles in visiting 600 garages around the UK. 2,000 ‘Best of Brakes’ chocolate bars and hot drinks reached customers as far afield as Inverness, Galway, Plymouth, Broadstairs in Kent. 

Delphi brake pads use 20 different friction formulations and a host of premium technologies to not only meet OE standards but also closely match the performance characteristics of individual vehicles.

“Thanks to ‘Best of Brakes’ we believe more technicians than ever now understand why our pads can be installed with complete confidence,” said Julian Goulding, UK Marketing Manager at Delphi. “The engineering expertise in Delphi pads means they deliver quick stopping with low noise and wear, making them a great option.”

‘Best of Brakes’ was supported by members Allparts, BBC Superfactors, BMS Superfactors, Bromsgrove Motor Factors, CES, CPA, Dingbro, GMF, SAS Autoparts, SC Motor Factors, Qualvecom and The Parts Alliance South West branches.      

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