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The Independent Automotive Aftermarket Federation

Comline takes on Europe in show-stopping 2018

Date: 04-Jan-2019

Automotive parts supplier Comline has seen a record 2018, exhibiting at no less than five major automotive expos across the continent and reaching a staggering combined audience of over 260,000 customers and key decision makers.  

Kicking off in style, the show season began in Frankfurt at the world-renowned Automechanica, where Comline showcased its largest-ever exhibition stand to a record-breaking 136,000 visitors over four days.  Doubling its footprint from the previous year Comline's stand covered a vast, 78 square metres, providing show-goers with a clear indication of the brand’s growing stature within the European aftermarket sector. 

The next stop was Ireland, home to subsidiary Comline Ireland.  Exhibiting at Auto Trade Dublin - Ireland’s largest Automotive Expo - Comline once again displayed why it continues to make its mark in over 40 countries worldwide.  The 36 square metre stand was a hit with visitors and picked the notable accolade of ‘best stand' from the show's organisers, who praised Comline for combining eye-catching, informative displays and fun activities.  

Dublin was quickly followed by Athens, home to subsidiary Comline Hellas, and host to Greece's Autokinisi.   Comline certainly stood out from the crowd at Greece’s national motor show with an impressive 44 square metre stand adorned in the company's distinctive blue and yellow colours.  It was a striking exhibition which gave Comline Hellas and their authorised distributors the perfect backdrop to showcase the Comline brand and its core product lines.

Next came Bulgaria and Automotive Expo Sofia.  This show presented an opportunity for Comline to collaborate with its authorised distributor Auto Plus, who dedicated space on their stand to the Comline brand, cementing the strong partnership and highlighting Comline’s multi-range product offering.

Last, but by no means least, the show train arrived in Cyprus for the Boyz Stuff exhibition.  Joining forces once again, this time with key customer Psaltis, the two brands worked together to draw in the crowds using engaging tools such as Comline’s distinctive Panik99 rally car, which took centre stage.

Although differing in size, and focal points, each exhibition stand was consistently designed to provide a dynamic representation of Comline’s all-marque, multi-line, high-quality product portfolio in an informative yet engaging manner, incorporating eye-catching fun activities and a relaxed setting for customer engagement.  Thanks to physical displays of the brand's key product lines, filtration, braking, steering & suspension, and activities such as ‘spin to win', a game which gave visitors the chance to win prizes, the winning formula delivered at every location.

In addition to the large expos Comline also worked together with its many distributors to deliver numerous local events in places such as Bosnia and Macedonia helping customers to wave the blue and yellow flag at every opportunity.

“2018 truly has been a whirlwind year for the Comline Brand,” said Leigh Davies, Comline’s Marketing Manager. “Our ever-growing presence in Europe made it possible - and frankly essential - for us to be present at a record-number of Automotive exhibitions across the continent. 

“The aim was to underline our market position and promote the brand’s core values of supplying high-quality parts and genuine value for money.  I feel we have achieved what we set out to do surpassing expectations in every country, a view which was shared by others, and confirmed by the award we received in Dublin.  Looking back on our achievements, I am delighted to declare our 2018 show season was a resounding success - bring on 2019!”

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