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The Independent Automotive Aftermarket Federation

Celsus upgrades trade customer website

Date: 25-May-2017

Award-winning distribution specialist Celsus UK Limited has upgraded its ‘Trade Log In’ website, enabling customers to access a wider array of vital information even more easily.

Celsus was an early adopter of web technology, recognising its potential to streamline operations and save time for trade customers. The new site reflects today’s browsing patterns by being fully responsive and therefore ‘mobile friendly’.

Aesthetics have been sharpened up, to better align with the fast-growing company’s current brand image, whilst a host of upgrades have been made to the workings of the site.

“All existing functionality has been retained but we’ve added a lot of new features, based on customer feedback,” said Mark Baker, Marketing Director of Celsus. “The common theme across the project is that we’ve really looked at how we can ensure quicker processes to save our retailers time – and therefore money.”

Making it easier to do business has involved improving navigation options; this includes a homepage layout that displays recent activity and customer preferences, with the capability to highlight featured items. Products are easier to find too, thanks to an ‘alternative part number’ search tool.

Once customers have found what they need, they will benefit from more comprehensive resources, including videos and PDF downloads where applicable, alongside improved application information and enhanced technical fitting information. 

For common jobs like car radio installs and speaker upgrades the site offers ‘kits’ - meaning all the parts and adaptors needed for a specific vehicle are automatically included in an order.

On the commercial side, new intelligent product recommendations have gone live, price updates are easier to implement, whilst a new discount structure gives price breaks, based on order quantity.

Last but not least, ‘shop view’ enables customers to turn off trade pricing to show consumers their screen without revealing sensitive information.
To learn more about Celsus UK Limited, please visit or call 01202 664 390. 

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