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The Independent Automotive Aftermarket Federation

Celsus UK Limited promotes Mike Keenan to board of directors


Date: 23-Aug-2018

Celsus, distributor of JL Audio, Dynamat, KICKER, Caliber and Calearo products, has further promoted long-term team member Mike Keenan to the position of Sales Director, a role which sees Mike join the company’s board of directors.

Having been with the business for 11 years, Mike is the longest serving member of the team after company CEO Paul Baker and Marketing Director Mark Baker.

Mike joined the company back in 2007, and has accrued a vast amount of knowledge and experience during his many years with Celsus, having previously occupied the positions of Sales Account Manager and European Sales Manager, before being challenged to oversee the expansion of JL Audio and Dynamat’s territory across Europe. Mike also played a pivotal role in developing new marine business, started after Celsus took control of the JL Audio brand in 2014.

His success earned him a promotion to Director of Sales, during which he played a pivotal role in Celsus’ ambitious expansion into new sectors, leading to his current elevation to the company’s board of directors.

“This is a fantastic personal opportunity to continue my development at Celsus and I am extremely grateful for the faith shown,” said Mike. “I’m excited both to be leading our capable sales team and to be working more closely with my fellow directors to develop the emerging business opportunities that will benefit our loyal customer base.”

As Sales Director, Mike will remain in charge of key UK accounts as well as the export arm of business. With increased responsibility to drive sales and profitability, specifically focusing on appointing additional distribution partners in Europe for the automotive, marine and industrial sectors, Mike will oversee the expansion of the UK salesforce in line with Celsus’ growth plans for next 5 years.

Commenting on Mike’s promotion, CEO Paul Baker said: “Mike has proven himself to be an invaluable asset to the company in his many years with us.

“We have set ourselves some ambitious growth objectives for the future, and I can think of no-one better suited than Mike to help us achieve these goals.”

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