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The Independent Automotive Aftermarket Federation

Celsus UK Limited appoints Mike Keenan as Director of Sales


Date: 09-Feb-2017

Celsus, distributor of JL Audio, Dynamat, KICKER and Calearo products, has promoted Mike Keenan to the newly-created role of Director of Sales to help accommodate the company’s ambitious expansion plans for 2017 and beyond.

Having joined Celsus UK back in July 2007, Mike will soon be celebrating his 10 year anniversary with the automotive and marine audio specialist.

Initially recruited as Sales Account Manager, Mike’s extensive industry experience and product knowledge was soon put to good use, strengthening the company’s long-term relationships with its retail network and helping to deliver positive customer experiences when working with the various product ranges in Celsus’ portfolio.

His promotion to European Sales Manager in 2012 saw Mike act as the main point of contact within the company for its existing European distribution partners for JL Audio and Dynamat, as well as being the touchpoint for all prospective customers. Added responsibility came when Mike was tasked with overseeing the expansion of JL Audio’s territory across Europe in 2014, broadening the reach of its high-performance marine audio range.

Commenting on Mike’s latest promotion to Director of Sales, Managing Director, Paul Baker said: “Mike Keenan is well respected by Celsus’ customer base, and thanks to the relationships he has forged with the retail network he has been instrumental in the growth of the business over the past decade.

“I have complete confidence in Mike’s ability to assist in the continued growth plans we have for the company this year and in the future.”

Moving into this new position, Mike will now take responsibility for overseeing all sales for Celsus, something he sees as expansion of his current duties within the business.

Mike said: “I really value the strong relationships that I’ve developed with our customer base over the years, and going forward I still expect to speak to them directly on a regular basis.”

In addition, he will also manage Celsus’ internal and external sales teams (including recent recruit Anthony Zammit) as well as working closely with director, Mark Baker, on business strategy and consistency in the automotive and marine sectors of the business.

“It will be my responsibility to motivate the sales teams to help us reach our company objectives for 2017 and beyond,” continued Mike. “I already have a head full of ideas and can’t wait to get started.”

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