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The Independent Automotive Aftermarket Federation

Banner proves big name attraction at Automechanika


Date: 21-Jun-2019

Whilst Banner Batteries attracted some leading industry names to its stand at Automechanika recently, in terms of individual personalities then there was no one bigger than TV presenter and quintessential British eccentric, Edd China.

Most famed for being the presenter on Discovery Channel’s television show, Wheeler Dealers, Edd, who was representing OESSA at the three day show at the NEC, was interviewed on OESSA member, Banner Batteries’ stand.

As a delighted Lee Quinney, Banner Batteries’ UK country manager said: “Edd is a larger than life character, and in more ways than one.

“He proved a real draw to those who attended this year’s show and he certainly helped pull in the numbers on the OESSA stand, and the likes of Banner who exhibited within the OESSA hub.

“Since joining OESAA we have certainly benefitted from helping support their overriding ethos, which is quite simply to increase awareness at workshop level of the huge difference in quality and testing between genuine OE Parts and those parts claiming to be ‘Matching OE Quality’.

“Indeed this was the clear message that was reverberating around the Banner stand at this year’s event,” he added.

Helping increase the exposure at Automechanika as OESSA ambassador, Edd’s latest venture, his extremely popular You Tube channel series, Garage Revival, is already gaining cult status.

This isn’t surprising given he has acquired a large fan following in relation to all things mechanical.

An inventor, engineering product designer and mechanic, Edd’s television career has also seen him present on Top Gear, Auto Trader, Scrapheap Challenge and Fifth Gear. 

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