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The Independent Automotive Aftermarket Federation

Alliance Automotive Group acquires Platinum International Group Ltd.

Date: 05-Oct-2018

Alliance Automotive Group UK (“AAG”), a leading distributor of vehicle parts and workshop tools and equipment, announced today that it has acquired Platinum International Group Limited (“Platinum”), a leading distributor of batteries in the UK.   
AAG is one of the largest automotive aftermarket distributors in the UK, with a focus on light vehicle and commercial vehicle replacement parts.  Headquartered in Milton Keynes, AAG has over 4,000 employees and 780 company-owned and affiliated distribution outlets across the U.K. Since 2017 AAG has been part of Genuine Parts Company, the world’s largest automotive aftermarket distributor with activities in North America, Europe and Australasia. AAG has a consistent track record of organic growth supported by strategic investments, such as Platinum, to strengthen both its geographic and product coverage.
Steve Richardson, Managing Director of AAG UK stated, “We are excited to welcome Platinum into our UK business and to strengthen our position in the UK battery market. We have tremendous respect for Platinum as a long-standing supplier to our Group and are confident the integration of the company into AAG will add value for all our customers and lead to long term, sustainable, growth. Platinum has a strong and talented management team and is an excellent strategic fit for our Group”.
Chris Taylor, CEO and founder of Platinum said, “I am delighted to see Platinum become part of AAG, especially with its reputation as a leader in the UK market. Platinum has been built over a long period of time and I would like to thank my team for their hard work and contributions to making the business a success. The development of Platinum is also a testament to how much support and loyalty we receive from our customers and suppliers and I’m convinced that, together with AAG, Platinum will continue to achieve great things. I’m confident that I’ve found the best long-term home for the business.”
About Genuine Parts Company 
Genuine Parts Company (GPC) is the largest distributor of automotive replacement parts in the world with activities in North America (U.S., Canada, Mexico), Europe and Australasia. GPC is also a leading distributor of industrial parts with a presence in North America and Australasia. GPC had 2017 revenues of $16.3 billion.  Further information is available at
About Alliance Automotive Group
Alliance Automotive Group is the European division of GPC and a leading distributor of light and commercial vehicle parts to the independent aftermarket in France, Germany, UK and Poland. AAG trades under the Groupauto France, Précisium, Partners and Gef’Auto brands in France, Groupauto UK, UAN, FPS, Apec and BTN in the UK, Alliance Automotive Group Germany in Germany and Groupauto Polska in Poland. AAG serves approximately 40,000 garages with over 100,000 different parts for repair and maintenance from a network of more than 400 company-owned stores and over 2,000 affiliated outlets. Further information is available at
About Platinum International Group Limited
Platinum International is the UK’s largest independent battery and lubricants distributor supplying products to the automotive, agricultural, mobility, marine and leisure industries. Established in 2002 and headquartered in Manchester, Platinum has 10 regional distribution centres across the UK with an additional distribution centre in The Netherlands. Further information is available at  

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