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The Independent Automotive Aftermarket Federation

3 Reasons Why Outdated Technology Is Killing Your Business - Advice from sales-i


Date: 05-Mar-2018

Business technologies are advancing at a rapid rate. The choice of new and improved products can often be incredibly overwhelming. Faced with such a range of options, companies often freeze with indecision, or end up making a bad investment. The problem is, if your business relies on unsuitable or outdated technology, it will risk falling behind its competitors.

Here are three reasons why your business needs to keep up with the pace of change – and crucially, take the right approach to new technologies.

1. DATA SILOS
A sure sign of outdated technology is when the various departments within your company are managing their company and customer data with different software. For example, if your sales team can’t access the marketing team’s campaign database to check for new leads, lucrative opportunities could slip between the cracks.

Of course, data silos are indicative of a competitive, rather than collaborative, workplace. In addition to finding one system that manages data across your entire business, you also need to encourage a positive company environment in which employees work together to achieve common business goals.

2. EMPLOYEE PRODUCTIVITY
Most managers have a love-hate relationship with technology. On the one hand, it reduces administrative workloads and improves overall efficiency. On the other, it has the potential to distract employees with the temptation of games, apps and social media.

There is no doubt that people’s obsessive desire to be constantly online and in the social loop affects productivity at companies all over the world. Some businesses have responded by banning access to certain sites and personal devices in the workplace. However, this is an outdated response that will only affect your reputation as an attractive employer.

A far better approach is to encourage your employees to use social platforms to engage with customers. Salespeople are using what is known as ‘social selling‘ with increasing success to develop positive business relationships. LinkedIn, Twitter and Facebook (along with many others) can all be used to share relevant content and connect directly with prospective customers.

3. LEGACY SOFTWARE
Many businesses are sitting with old technologies that they bought years and years ago. While some may still work well, technology moves fast, rendering most archaic systems redundant or inefficient. It’s an exasperating reality but the only way to stay ahead of the competition is to keep your technology fresh. A regular spring-clean that reviews technology performance is crucial. It’s best to involve management and end-users in the process, as well as consult with your provider to ensure that your software system remains relevant and useful – or gets replaced.

To prevent unsuitable or outdated technology from killing your business, you need to focus on identifying the right technology for your business needs. It’s not about having the coolest or latest device, application or software system. It’s about adopting relevant tools that enhance your overall productivity.

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