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The Independent Automotive Aftermarket Federation

Richard Welland

Vice President


As the managing director of one of the UK’s largest rotating electrics suppliers, Richard has extensive experience in the automotive industry.

Richard has presided over mergers and acquisitions and has a proven track record of growing each business he has worked in, managed and owned.

Richard has used his skills, experience and ability to ensure product availability remains at an optimum and can predict market changes and developments often before they happen and manoeuvre the company into the best possible position, in order to take full advantage.

In the automotive aftermarket, Richard has been a pioneer in breaking down the boundaries oversupply and price issues and been successful in providing each customer with a value proposition that allows them to distinguish themselves and differentiate against the opposition.

Outside of work, Richard is a keen cyclist, guitar-playing enthusiast and enjoy the theatre.

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