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The Independent Automotive Aftermarket Federation

Happy Birthday Elcome! Company celebrates 18th birthday with a new image


Date: 11-May-2018

Elcome has officially come of age! The aftermarket solutions and services company recently celebrated its 18th anniversary with a birthday themed staff meeting, complete with giant balloons, photo memories display and birthday cake.

The party celebrated the company’s past successes, but also looked to the future by reinforcing its beliefs with the internal launch of a new logo and strapline. Managing Director, Tim Entwistle explains. 

‘Elcome are the pioneers of enabling single-source product and application information to be delivered to multiple outputs within the automotive aftermarket. ‘Do it ONCE®, use it many times’, is at the core of everything we do. As we've grown and evolved over the years, ONCE® has remained at the very heart of our business but recently, after listening to our customers, we realised the message wasn’t always obvious’. 

Tim continued, ‘We believe Elcome is the home of ONCE® and we look to form true partnerships with like-minded clients who also believe in finding a better, more productive way of working. We wanted to reinforce our beliefs and make sure they are clearly understood by all, so we’ve started by changing our logo and strapline to truly reflect who we are and where we’re heading. Our 18th Birthday was the perfect opportunity to take this next step in our evolution’.

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