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The Independent Automotive Aftermarket Federation

Exhibitor day aims to enhance visitor & exhibitor experience


Date: 31-Jan-2018

Automechanika Birmingham is hosting an Exhibitor Day on 1 March at Birmingham NEC, with the primary aim being to ensure exhibiting companies get the most out of the event and contribute to delivering a truly memorable visitor experience.

In addition to offering fantastic networking opportunities with fellow automotive businesses, the event will provide exhibitors with wide ranging advice including presentations on pre-show marketing, attracting visitors to the stand and making best use of the networking facilities available.

There will also be a number of event suppliers in attendance offering discounts to exhibitors on furniture packages, stand designs, catering and scanners to capture visitor data.

In 2018, Automechanika Birmingham will once again bring the automotive industry together in a show of unity, with over 500 exhibitors attracting trade buyers and engineers. This year, the show will have a dedicated “garage quarter” for the growing number of independent garages attending the event and an enhanced programme of live events featuring live technical demonstrations, free training and keynote speakers. Also new for 2018, the event will introduce a meetings programme to help match buyer to exhibitor capabilities, maximising time and increasing business conversation on stands.

Simon Albert, Event Director, said “As the UK’s leading exhibition for the UK automotive industry, it is our responsibility to provide exhibitors with the best support possible, ensuring they are fully equipped to contribute to delivering a truly memorable visitor experience. The exhibitor day is designed to ensure ALL exhibitors benefit from exhibiting and we are truly excited to share ideas on how we can make this year’s Automechanika Birmingham the best yet for the industry.”

The leading exhibition for the UK’s automotive industry returns to the NEC, Birmingham, 5-7 June 2018.

Automechanika Birmingham is the largest automotive trade event in the UK and in 2017, brought together more than 800 quality exhibitors and 12,000 key decision makers; 9,300 from the automotive aftermarket and 2,700 from the vehicle production sector.

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